Rihanna’s FENTY clothing and beauty brand has completely halted sales in support of the Blackout Tuesday initiative.
The 32-year-old ‘Where Have You Been’ songstress posted on Twitter: “We ain’t buying s—t!!! and we ain’t selling s—t neither!! gang gang! #BLACKOUTTUESDAY AF!!!” All three of Rihanna’s companies stopped sales including Fenty, Fenty Beauty, and Savage x Fenty in support of the initiative which comes after the death of George Floyd in police custody.
The companies’ websites have also been replaced by a message stating: “We are not staying silent and we are not standing by. The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries we are proud to take part in #BlackoutTuesday. This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp.”
— FEИTY (@FentyOfficial) June 2, 2020
— Rihanna (@rihanna) June 2, 2020