Hoda Kotb is stepping into a whole new era, and it’s not another hour of morning television or a surprise Broadway debut. Nope, the beloved TV icon is swapping her coffee mug for crystals, her teleprompter for a podcast mic, and her buttoned-up blazers for…yoga pants? Yep, that’s right. Hoda is diving headfirst into the wellness world, and she’s doing it with her trademark smile and a sprinkle of woo-woo magic.
Let’s rewind for a sec. Back in September 2024, Hoda, a sprightly 60 years young, made the bombshell announcement that she’d be leaving Today after 17 glorious years of early alarms and awkward celebrity interviews. Fast-forward to now, and ahead of her final episode airing Friday (January 10), she’s spilling the tea—or should we say kombucha?—on her next move.
“I’m launching a wellness app and company,” Hoda dished on The Kelly Clarkson Show. “It’s going to have retreats, a podcast, and all sorts of feel-good stuff. Basically, we’re talking spa vibes, but with a purpose. Not just sipping margaritas in Mexico—although, let’s be honest, that’s a vibe too—but the kind of thing where you leave thinking, ‘Wow, I’m a whole new person!’”
Translation: No sombreros, but maybe some sound baths.
Of course, starting a wellness empire wasn’t without its speed bumps. “At first, I thought, ‘Oh great, I’m about to become one of those people who chants to their houseplants.’ But then, surprise! Woo-woo works,” Hoda laughed. “Now I’m calmer, happier, and have this inexplicable urge to sage every room I enter.”
And Hoda’s not stopping there. Beyond all the breathwork and journaling, she’s looking forward to something a little more down-to-earth: mom life. “I’ve got big plans to really lean into being a mom,” she shared. “I’ve even scoped out this 5:30 a.m. SoulCycle class. Then I’ll feed my kids breakfast, make my Yeti coffee, and strut down the street with them to school. Basically, I’m aiming for suburban Pinterest mom with a side of green juice.”
With her daughters Haley (7) and Hope (5) by her side, and a fresh new Yeti tumbler in hand, Hoda’s about to show the world that you can leave the morning news grind behind and still thrive. Will her retreats involve chakra-aligning yoga poses and motivational speeches? Probably. Will she sneak in a little wine and a dance party? Absolutely.
So grab your crystals-it’s Hoda’s world now, and we’re just living in it. ✨