Paris Hilton just added another iconic moment to her resume: spokesmodel for spicy sauce. Yes, the 43-year-old entrepreneur, DJ, and professional sliver of American royalty has teamed up with Frank’s RedHot for a Super Bowl commercial that’s bringing the heat—and we’re not just talking about her outfit.
In the ad, Paris is whipping up game-day snacks, reminding us that food without Frank’s is basically just sad, bland nonsense. But wait—there’s more! She’s also challenging fans to drench their food in Frank’s and prove their spice tolerance for a chance to win $1,000. (Which, coincidentally, is also enough to buy one avocado toast in Los Angeles.)
Here’s how it works: From February 3 to February 9, Paris wants you to drown your favorite foods in Frank’s (respectfully, of course) and post your spicy creations. Fifty-nine lucky winners will receive $1,000, which they could use for rent, groceries, or, you know, an endless supply of hot sauce like true legends.
But wait—Paris isn’t done being extra.
Five super-lucky winners will also score an ultra-exclusive, crystal-bedazzled bottle of Frank’s RedHot—because if your condiments aren’t dripping in Swarovski crystals, are you even living? Paris personally co-designed these dazzling bottles because regular hot sauce is just too basic for her brand.
Oh, and in case you were wondering who she’s rooting for in the Super Bowl? Paris has declared herself a Kansas City Chiefs fan, and she’s already bedazzling their jerseys for herself and her family. Because football, but make it fashion.
Now, go forth and make your food so spicy it becomes a personality trait. Watch the commercial and start heating things up! 🔥
