Kendall Jenner and Hailey Bieber have officially clocked in at Coachella 2025—and yes, they brought their brands with them, because what’s a music festival without a little capitalism in the desert?
These two BFFs/part-time supermodels/full-time brand ambassadors were spotted strutting around Indio, California, on Friday like it was Fashion Week meets Farmers Market. Day 1 of the music festival turned into a full-on promo-palooza thanks to Kendall’s tequila brand, 818, and Hailey’s skincare empire, Rhode. Forget music—this was a boardroom with fringe.
Kenny hosted an exclusive (read: influencers only) afternoon hang where guests could sip tequila like it’s hydration and snap pics in a photo booth provided by Hailey’s glow-boosting beauty brand. Because nothing says “good times” like free liquor and a ring light.
Kendall rocked a yellow dress that screamed lemon drop realness, while Hailey looked like she could both steal your man and sell you moisturizer in a black mini-dress that said, “I’m the CEO now.”
Oh, and the business bossing didn’t stop there. The day before, Kendall was busy throwing a pre-festival party in Palm Springs for FWRD, the fashion brand where she’s the Creative Director (a.k.a. the “Hot Girl in Charge of Vibes”).
Meanwhile, drama was quietly brewing in the background. Fans lost their collective minds when they noticed Hailey might’ve unfollowed her own husband, Justin Bieber, on Instagram. Plot twist: Hailey said it was just a “glitch.” (Which we assume is code for “I was trying to mute his Stories but hit the wrong button.” Relatable.)
Stay tuned for more updates as Kendall and Hailey continue their Coachella campaign trail, one branded experience at a time.
ELAS! Kendall Jenner e Hailey Bieber na cabine da Rhode Skin no '818 Outpost', um evento organizado por sua marca de Tequila, em Indio, CA — 11 de Abril. pic.twitter.com/tguaAVK1ll
— Kardashian Brasil (@kardashibr) April 12, 2025