In the latest episode of “Celebrities Doing Unexpected Things in Unlikely Places,” Jacob Elordi—yes, the tall guy from Euphoria—decided to channel his inner ballerina and desert explorer, all for the sake of fashion. Because why not, right?
This 27-year-old heartthrob took a break from brooding on screen to strike some ballet poses…in the middle of the desert. You read that correctly. While most of us can barely stretch without pulling a muscle, Jacob is out there pirouetting among cacti for Bottega Veneta’s new “Going Places” campaign. They say dance like no one’s watching, but when you’re Jacob Elordi, everyone’s watching. And by everyone, I mean fashionistas, photographers, and probably a few confused desert critters.
Utah and Nevada, where this magical ballet/desert crossover took place, were chosen as the backdrop for the campaign. The man behind the lens? Photographer Alec Soth, capturing every elegant leap and desert breeze that somehow made Elordi’s hair look perfect in 100-degree heat. It’s like the fashion gods gave him a permanent wind machine.
Creative director Matthieu Blazy, who clearly had a very deep moment of reflection before this campaign, explained the whole leather-and-bags-meets-ballet-in-the-desert thing: “Bottega Veneta is in essence pragmatic because it is a leather goods company.” Ah yes, the pragmatism of ballet in the desert—a common scenario for the average person. He goes on, “It’s about movement, going somewhere.” If “somewhere” means leaping through sand dunes, then yes, we are indeed going places.
The brand also highlighted some of the key pieces featured in the campaign: the new edition of the Andiamo bag (perfect for carrying your pointe shoes and water bottles, I assume), a weathered brown weekender bag (for those spontaneous desert ballet trips), and a snake-inspired belt buckle (because no ballet look is complete without a touch of reptile).
So next time you think about fashion, remember: it’s not just about looking good. It’s about being ready to twirl gracefully through the desert, all while rocking a chic leather bag. Jacob Elordi showed us the way. Now it’s your turn.
