Tuesday morning on Today got a little spicier than your average cup of coffee when Cher, the one and only goddess of pop, let a profanity slip live on air. And honestly? It was iconic.
The 78-year-old legend was on the show to promote her new memoir (because of course Cher’s still writing chapters while the rest of us are napping), when things took an unexpected turn. While reminiscing about her split from Sonny Bono, Hoda Kotb asked Cher about reaching out to comedy queen Lucille Ball for advice during that tough time.
Cue Cher casually dropping the kind of language that makes censors break into a cold sweat.
“I can’t say it on TV,” Cher teased, fully knowing the chaos she was about to unleash. Hoda, being Hoda, egged her on like a high school friend saying, “Just do it! They’ll bleep it.”
So, Cher did exactly that.
“Lucy, I’m calling you because, to my knowledge, there’s never been a situation besides mine, except yours,” Cher recounted. “And so, she said, ‘F–k it, you’re the one with the talent.’”
Boom. The F-bomb landed. Live. Uncensored. And in Cher’s unmistakable voice.
Hoda dissolved into laughter, realizing they had completely missed the seven-second delay window. “Okay, we didn’t have the seven seconds [delay], but we will for the next feed!” she promised, as if Cher wasn’t already planning her next uncensored mic drop.
“You said I could!” Cher shot back, full diva mode, arms probably flailing in mock innocence.
Somehow, this chaotic gem of a moment is now immortalized on YouTube, ready to bless your day with Cher’s unfiltered brilliance.
Also, in case you’re wondering, Cher’s new memoir Cher: The Memoir, Part One spills all kinds of tea, including why she said “see ya” to her second husband. Because if there’s one thing Cher knows how to do—besides sing, act, and own the stage—it’s tell her story like a boss.
Moral of the story: When life gets messy, just channel your inner Lucille Ball and say, “F–k it.” Especially if you’re Cher.
