Sydney Sweeney just did the impossible—she made skincare look like the hottest party in town. The Euphoria star blessed The Grove in Los Angeles with her presence on Wednesday (April 2), where she single-handedly made everyone want to bathe in Korean beauty serums.
Sydney, 27, showed up to the launch of LANEIGE’s Bouncy & Firm Serum (yes, that’s its real name, not a rejected boy band title) at the newly renamed LANEIGE Bouncy & Firm Cafe—because when your skincare promises to make your face plump, your coffee shop should, too.
Dressed like a walking, talking doll in a Chloe top and pink jacket, Sydney fully committed to the theme, posing next to comically large bottles of the serum. (Imagine her standing next to a massive bottle of moisturizer, and tell me that isn’t high fashion.)
But What Is This Magic Potion?
Glad you asked! This serum, which costs $45 (because beauty ain’t cheap), is packed with fancy science words like Peony and Collagen Complex and RE.D Flavonoid—which sound less like skincare ingredients and more like names of secret agents. According to LANEIGE, these powerhouse ingredients help skin bounce back to its youthful glory while making you glow like you drink three gallons of water a day (even though we both know you don’t).
Sydney = The Face of Firm & Bouncy
Sydney isn’t just a casual user of this serum—she’s the face of it. (Because duh, who wouldn’t want her face?) Back in March, she took to Instagram to drop this golden caption:
“What’s juicy, plump AND bouncy? … my skin when I use the new @laneige_us Bouncy & Firm Serum 😂”
(We see what you did there, Sydney. We respect it.)
From Vegas to Very Hydrated
Just a day before this pink-tastic event, Sydney was in Las Vegas promoting her new thriller Housemaid alongside Amanda Seyfried and Brandon Sklenar. One day she’s dodging cinematic murder plots, the next she’s dodging dry skin. A versatile queen.
If you want to look as radiant as Sydney Sweeney, you better sprint to Sephora and bathe in this serum. Because bouncy is in, and dull skin is out.
