Madonna is back at it again, stirring up a storm of excitement among her fans with a project that’s got more twists and turns than a rollercoaster manned by a squirrel on caffeine. Picture this: Madonna, The Weeknd, and Playboi Carti teaming up for a collaboration that’s hotter than a jalapeño in a sauna.
It all went down on Thursday, February 15, 2024, when the queen of reinvention herself, Madonna, decided to grace the digital realms of Instagram with a sneak peek of her latest musical escapade, titled none other than “Popular.” But hold your horses, because eagle-eyed fans might have had a déjà vu moment quicker than you can say “flashback Friday.” Turns out, The Weeknd had already dropped this banger as part of HBO’s The Idol back in June 2023. Talk about trying to pull a fast one on us!
But fear not, because Madonna, in all her glory, has something up her bedazzled sleeve. She’s only gone and roped in The Weeknd and Playboi Carti for an official music video to breathe new life into this earworm of a tune. And where, you might ask, will this visual extravaganza make its grand debut? None other than the virtual wonderland of Fortnite Festival’s game mode. Because, you know, when life gives you lemons, you make lemonade, and when life gives you a musical collaboration, you take it to Fortnite. Obviously.
“I did [a] song with @theweeknd and @playboicarti -called – Popular Duh!” proclaimed Madonna, as she dropped the bombshell teaser on her Instagram. “The video debuts Finally and Exclusively in the Fortnite festival!! Tune into the game February 15-18! it’s the only way to watch the video!” she further declared, leaving fans scrambling to charge their controllers and stock up on virtual popcorn.
“Popular” isn’t just any old tune. It’s the brainchild of Canadian crooner The Weeknd, with a sprinkling of Madonna magic and a dash of Playboi Carti’s signature flair. Originally hitting the airwaves on June 2, 2023, this R&B gem has found a new home in the deluxe version of The Weeknd’s 2021 album, The Highlights. Because why settle for highlights when you can have the whole darn rainbow?
So, buckle up, because Madonna’s got us in for a wild ride. Who knew that the world of music could collide so spectacularly with the realm of gaming? All we can say is, long live the Material Girl, and may the Fortnite servers hold strong in the face of this legendary collaboration!