Jisoo Becomes the Queen of Preppy Chic in New Tommy Hilfiger Campaign

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Move over, mannequins—Jisoo is here to show you how fashion is really done!

BLACKPINK’s very own Jisoo, also known as the human embodiment of perfection, has been chosen as the star of Tommy Hilfiger’s Spring 2025 Womenswear Collection. That’s right, folks! She’s strutting into spring with enough style to make your closet question its existence.

The 30-year-old singer, actress, and all-around icon was handpicked (obviously) to showcase the brand’s latest collection, and let’s be honest—she could make a potato sack look like couture. But in this campaign, she’s draped in polished Americana fashion, proving once again that she can do literally anything and look effortlessly cool while doing it.

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Jisoo Speaks: A Statement So Stylish, It Deserves a Runway
In an exclusive statement (which should probably be framed in a museum), Jisoo shared her excitement:

“My style is always evolving, and working with Tommy Hilfiger has been a defining part of that journey,” Jisoo said, undoubtedly looking flawless while saying it. “This collection blends American heritage with refined simplicity and makes me feel comfortable, empowered, and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”

Translation? “These clothes make me feel like the effortlessly stylish queen that I already am.”

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Tommy Hilfiger Is in His Jisoo Era
Even Tommy Hilfiger himself couldn’t contain his excitement about working with Jisoo. In fact, he had some things to say:

“I have always been inspired by the women redefining culture, and Jisoo is the perfect embodiment of this movement. She is a modern entertainment icon who radiates confidence, positivity, and effortless charisma. Jisoo brings a fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”

Basically, Tommy just confirmed what we already knew—Jisoo is THAT girl.

So, if you ever wondered what happens when global superstar meets timeless fashion, wonder no more. The answer is: iconic greatness.

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Jisoo Becomes the Queen of Preppy Chic in New Tommy Hilfiger Campaign

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