You’ve probably caught wind of the “demure” trend floating around social media like a particularly stylish balloon, so let’s dive into how this whole shindig started!
So, imagine TikTok was a giant dance party and the term “demure” sashayed its way in thanks to trans influencers like Selyna Brillare and Devin Halbal. They were the trend’s earliest adopters, sprinkling it into their videos like confetti at a parade. But hold the applause—Jools Lebron is the one who took the “demure” trend and turned it into the viral sensation it is today. Yep, Jools, a trans woman who took “subtlety” and ran with it like she was in a very understated marathon.
Jools, in her infinite wisdom, has been making videos about how to keep it “demure” in the workplace. Her approach? It’s like having a wardrobe for your makeup. She explained in a viral video, “Look at my work makeup—subtle as a kitten’s whisper. I don’t strut into the office looking like a kaleidoscope on steroids. I don’t channel my inner circus performer. I keep it zen. My look says, ‘I’m here to work, not to audition for Cirque du Soleil.’ See how tidy I am? It’s the same from the interview to the job. Some of you show up to interviews as if you’re auditioning for a role in ‘The Simpsons’ and then arrive at the job looking like you took a wrong turn on the way to a Halloween party. Not demure. I’m modest. I’m mindful. My shirt? Just enough peekaboo to be tantalizing, but not enough to be a scandal. Remember, they hired you for your brains, not your showbiz flair.”
Jools’ demure dynasty didn’t stop there—she’s been churning out a whole series of videos on how to be demure in every aspect of life, and boy, has it caught fire! Her success story is the stuff of social media legends.
In a recent update, Jools exclaimed, “Hey, if you’re reading this, maybe you should start making your own videos! I used to juggle cashier duties and video shoots on my lunch break, and now I’m jet-setting across the country to host events and fund my transition. And guess what? I did it without shedding a tear!”
From humble beginnings to cross-country fame, Jools Lebron is proving that sometimes all you need to make it big is a little bit of demure and a whole lot of chutzpah.
@joolieannie #fyp #demure ♬ original sound – Jools Lebron