Calling all Single Ladies, Married Ladies, Situationship Ladies, and even “It’s Complicated” Ladies: Queen Bey has just dropped the golden ticket to fabulous hair — and yes, it comes in a tiny vial that looks like it holds unicorn tears and the soul of a backup dancer.
In a video that could literally start a new religion, Beyoncé appears serving goddess-level glam in a low-cut outfit that said, “Yes, I’m selling hair care, but also… you’re welcome.” She holds up a mysterious amber liquid — which might be potion, serum, or distilled confidence — from her brand CÉCRED (which sounds like a secret spell but is actually her new hair line).
Then she does what any of us do when we’re feelin’ ourselves post-hair mask: she runs her fingers through her mane like she’s in a shampoo commercial directed by Steven Spielberg. Hair flips? Check. Volume? Check. Enough bounce to qualify as a trampoline? Absolutely.
And because Beyoncé doesn’t gatekeep, she passes the miracle juice to none other than Mama Tina Knowles, who passes it along like it’s the final rose on The Bachelor. Eventually, this holy hair elixir makes its way to an Ulta Beauty, where you — yes, YOU, regular non-Beyoncé human — can buy it and pretend you’re in your own music video called “Flawless in Aisle 3.”
This all comes hot on the (well-conditioned) heels of Bey’s massive Grammy sweep, where she casually snatched Album of the Year with her yeehaw-slaying country debut “Cowboy Carter” — proving she can conquer pop, R&B, country, and now… your entire hair routine.
Oh, and because being Beyoncé isn’t a full-time job (it’s like 5 full-time jobs in heels), she’s ALSO going on a world tour starting this month. Cities on the list include L.A., Chicago, Paris, London, and possibly your dreams.
And you better believe CÉCRED is coming with her. Because every tour needs roadies, glitter, and a really, really good leave-in conditioner.
