BREAKING NEWS: Taylor Swift blinked twice in a row, and now Swifties believe she’s about to announce something major at the American Music Awards 2025. Is it a new album? A 13-part documentary series? A surprise collab with her cat Meredith? The conspiracy board is officially up.
So here’s what happened: Taylor’s website — you know, the land of pastel merch and heartbreak vinyls — changed its store categories. We’re talking: “Apparel,” “Music,” “Accessories,” and “Sale.” When you put the first letters together? You get A.M.A.S. Coincidence? Not in this fandom. It’s never just retail therapy — it’s code.
But wait, there’s more. There are currently 12 items at 26% off on the site. Now, I’m not saying that points directly to May 26, the date of the 2025 AMAs, but I’m also not not saying that. At this point, Swifties are reading into store discounts like they’re ancient prophecies.
The burning question: Is Taylor finally about to unleash the Reputation (Taylor’s Version) re-recording? Or maybe she’s announcing a future album so powerful it can bend time and space — like “Songs I Wrote in a Past Life as a Victorian Ghost.”
Naturally, Reddit is in shambles. Twitter (sorry, “X” — but we don’t acknowledge that rebrand here) is basically one big clown emoji right now. Some fans are out here connecting dots that don’t exist, while others are begging everyone to touch grass.
But hey, history does support the chaos. Taylor announced Midnights at the VMAs and The Tortured Poets Department at the Grammys, so another awards show reveal is totally on-brand. Plus, drama + sparkle + a live audience? That’s her holy trinity.
In case you were wondering, the AMAs are going down on Monday, May 26, hosted by none other than Jennifer Lopez (who, let’s be real, might also drop a surprise album because it’s J.Lo and she can do that). The show will air at 8 PM ET / 5 PM PT on CBS and stream on Paramount+, where Swifties will be watching with twelve tabs open and one hand on the pre-order button.
Will Taylor show up in a snake bodysuit and torch the internet? Or will we all end up in our usual group therapy session titled, “Maybe next time”? Either way, one thing’s certain: if Taylor does make an announcement, the Swiftie Nation will rise… and then immediately crash the website again.
🚨| Taylor Swift’s official store currently features 12 items at 26% off in her store.
—The site also spells “AMAs”, and the AMAs will take place on the 26th of this month. pic.twitter.com/qKxwDbXUnv
— Taylor Swift Updates (@TSUpdating) May 12, 2025