Sexxy Red Launches Here Own Beauty Brand, Northside Princess

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Sexyy Red is coming in hot—and I’m not just talking about her chart-topping hits. Nope, this rap queen is about to conquer a whole new kingdom: your makeup bag. That’s right, Sexyy is making boss moves (cue the dramatic theme music) by launching her very own beauty brand, proving once again that she’s not just here to spit bars but to spit gloss too.

Now, let’s talk details. The brand name? Northside Princess. Sounds fancy, doesn’t it? Like, you’re not just buying lipgloss—you’re buying royalty in a tube. You don’t just put it on, you ascend to the throne.

So, what’s the first product, you ask? Buckle up, because it’s none other than lipgloss. And if you’re thinking, “Oh great, another lipgloss,” let me stop you right there. This isn’t your average, ‘Oh, I just need something for my chapped lips’ gloss. This is the kind of lipgloss that demands a full runway strut just to go to the mailbox. The kind of gloss that makes you question why you ever wore anything else on your lips.

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In true modern-day announcement fashion, Sexyy took to Twitter—or X, for those of you who are up on the latest Elon Musk rebranding chaos—to break the news:

“Introducing NORTHSIDE PRINCESS the brand & my first product will b my lipgloss I’m so excited ☺️🤩💋🤝🏾”

Translation: You’re going to look fabulous, and she’s really excited about it. End of story.

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Now, the real question is: will you be buying? Will you be shining like the Northside royalty you were always meant to be? Let’s be honest, you’re probably already heading to your nearest virtual checkout cart. But hey, don’t forget to let us know—because we’re totally living for the glow-up.

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