Scooter Braun, the grand maestro of managing pop sensations, has hung up his managerial hat after 23 years of wrangling musical superstars. It’s like the end of an era! Who will tell Justin Bieber when to wake up now?
The announcement dropped on June 17, 2024, causing shockwaves in the music industry. We’re talking seismic levels here. Scooter, the man behind the scenes for big names like Justin Bieber, Ariana Grande, Demi Lovato, and Dan + Shay, decided it’s time to bid adieu to his managerial gig. Cue dramatic music!
In a novel-length Instagram post (seriously, grab a snack before you start reading), Scooter spilled the beans. “Along the way I have had so many experiences I could never have dreamt of,” he wrote. Translation: My life has been so epic, even my dreams can’t keep up.
“I have been blessed to have had a ‘Forrest Gump’-like life,” he continued, clearly vying for the title of the music industry’s most humble bragger. “I’ve witnessed and taken part in the journeys of some of the most extraordinarily talented people the world has ever seen.” Scooter, you charmer, you.
The plot thickens as he adds, “I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years, this chapter as a music manager has come to an end.” Spoiler alert: Scooter’s still figuring it out, just like the rest of us.
Reflecting on his career, Scooter, who was apparently just a wee lad of 19 when he started, shared his existential crisis. “It’s a strange feeling because I think I have wanted this for a while, but I was truly afraid to answer the question ‘who would I be without them?’” Oh, Scooter, we feel you. It’s like trying to imagine Batman without Alfred.
“And for 20 years I loved it. It’s all I had known,” he mused, staring dramatically into the distance (probably). We get it, Scooter. We really do.
Scooter Braun is officially retiring from managing your favorite pop stars. What’s next for him? A knitting club? Skydiving? Opening a llama farm? Only time will tell. Stay tuned!