Justin Bieber just pulled the ultimate “it’s not me, it’s you” on his own clothing brand. Yes, the same Drew House he co-founded in 2018 is now officially dead to him, and he wants you to ghost it too. 😵💫👕🔥
In a now-deleted Instagram Story (because what’s a celebrity meltdown without a swift delete and deny?), Justin typed out a spicy breakup note:
“I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If your [sic] rocking with me the human Justin Bieber don’t waste ur money on Drew House.”
Translation: “If you still wear Drew, we can’t sit at the same lunch table anymore. Sorry, babes.” 💔
And just when you thought that was the peak of the drama—NOPE! Justin is already rebounding with a shiny new brand called SKYLRK (because apparently all vowels are optional now?). The man ditched Drew House and dropped a new label faster than a reality star changes relationships. Respect.
But wait, it gets messier. 🍵 Sources say Biebs really leaned into his inner animated arsonist and released a cartoon where a little Bieber character literally burns down a house—a not-so-subtle metaphor for torching Drew House to the ground. Because why end a business relationship quietly when you can go full “Disney villain origin story”?
People behind Drew House are not amused.
“The SKYLRK announcement was a slap in the face to all the people who had been working hard on the next Drew House release,” one insider sobbed to IconicHipster.com. “Also, some of his employees were affected by the Palisades and Pasadena fires. That cartoon fire? Too soon, Biebs. TOO SOON.”
Yikes. Apparently, the only thing more flammable than the animated Drew House is the real-life backlash.
Meanwhile, Justin and Hailey were seen soaking up the sun in Palm Springs, probably not worrying one bit about the literal and metaphorical flames they left behind. 💅🌴🔥
So to sum it up:
– Justin said “Bye, Drew”
– Told fans “Don’t wear that crusty old merch”
– Dropped SKYLRK outta nowhere
– Set his own cartoon house on fire
– And then peaced out to Palm Springs with Hailey like nothing ever happened
Fashion week? More like drama week, and we’re here for every chaotic stitch of it.
