Tennis sensation Jack Draper has officially traded sweaty tennis balls for salty sea breezes in Burberry’s latest High Summer campaign, and honestly? We love this era of “serves” that don’t involve rackets.
Now ranked No. 6 in the world (go off, king!), Draper said, “You know what’s cooler than being sweaty on Centre Court? Being fabulous on a yacht in Dubai.” Okay, he didn’t literally say that, but let’s not ruin the vibe.
Burberry decided to take things very literal this season with their “High Summer” campaign—because what screams “high” and “summer” louder than supermodel Rosie Huntington-Whiteley lounging on a yacht called Check Mate like she owns the sun itself?
Yes, that’s right. The brand gathered Draper, Rosie, and a couple of unfairly good-looking models—Alva Claire and Babacar N’Doye—threw them on a floating luxury palace, gave them some breezy Burberry fits, and let the Dubai sun do the rest.
We’re talking silk shirt dresses that probably cost more than your rent, logo-knotted things (don’t ask questions, just nod), crochet bags that scream “I summer in St. Tropez,” and espadrilles—because nothing says “I’m not touching land today” like a chic pair of rope-bottomed shoes.
As for Draper, he was very Britishly humbled to be there: “Burberry’s the coolest English brand out there,” he told WWD, probably while sipping Earl Grey on the yacht’s top deck. “It’s an honor to represent a brand with such good vibes, solid values, and a motto that sounds like a motivational poster in a WeWork office: ‘Keep moving forward.’”
Will Draper stay with Burberry for years to come? Who knows. But if there’s one thing we’re sure of, it’s that this campaign is proof that tennis looks way better when you’re holding a martini instead of a racket.
