Performance-wear just got a whole lot more avant-garde! Rising like a phoenix from the ashes of sweat and fashion, On has teamed up with none other than FKA twigsโyes, the ethereal, dance-choreographing, boundary-pushing artist whose every move makes us mortals look like weโre doing interpretive dances in slow motion.
This match made in workout heaven was first announced back in April, when On decided they needed someone with twigsโ magical ability to turn even a basic stretch into high art. Sheโs not just partnering up for a light jog, thoughโoh noโsheโs taking the reins of their new training vertical. I mean, who better to lead the charge for flexible fashion than a woman who literally floated through the Valentino runway at Paris Fashion Week, leaving everyone wondering if they should start taking ballet lessons.
Fast forward to the present, and twigs is officially headlining Onโs Fall/Winter 2024 training campaign. And, in true twigs fashion, itโs not your average “letโs get physical” deal. No, noโthis campaign is all about the theme โThe Body Is Art.โ Weโre talking interpretive dance meets cardio meets deep, philosophical discussions about what it means to do a plank. Twigs is leading the creative direction with the poise of a yoga instructor whoโs also a Jedi master, reminding us all that movement isnโt just about not falling on the treadmillโitโs about self-expression, people!
โWhen I train, I feel beautiful,โ twigs says, and no, sheโs not talking about how flawless her skin looks after hot yoga. This is inner beauty, the kind that doesnโt care if your leggings are the same color as your smoothie. The body is art, she declares, and we are merely its canvas, whether we’re struggling with burpees or gracefully nailing a warrior pose (most of us canโt, but letโs pretend).
In case that wasnโt zen enough for you, the campaign, shot by the ultra-talented Jordan Hemingway, is designed to evoke the kind of meditative vibes that make you want to cancel your plans and do some deep breathing in your closet. Twigs and On are also hosting a live performance event on September 16 in London, where you can witness twigsโ art vision come to life while wondering if your squats will ever look that elegant. Expect immersive set designs, courtesy of twigs and Arthur De Borman, thatโll make you question if youโre at a workout event or modern art gallery.
And letโs not forget the actual clothesโyes, there are clothes in this artistic workout journey! The FW24 collection is packed with pieces that scream, “I could break a sweat, but Iโll look stunning while doing it.” Youโve got your graphic tees, adjustable track pants (because who doesnโt love a good adjustable pant moment?), and a โMovement Braโ that promises to be as flexible as your Pilates instructor. Oh, and did I mention the shoes? The Cloudnova X and Cloud X 4 are here to make sure your feet have the support they need to keep up with all this high-concept movementโbecause nothing says “Iโm an artful being” like a cushioned step.
So, if youโre ready to transform your workout routine into a performance piece worthy of a gallery exhibition, head to Onโs website for all the deets. And maybe start stretching nowโyouโll want to be limber for this next-level fitness experience.
