In today’s episode of “As the Bieber Turns,” pop prince turned streetwear sultan Justin Bieber has officially ghosted his beloved fashion baby, Drew House — and let’s just say the breakup was way messier than your last situationship.
According to sources close to Justin (a.k.a. probably someone who once handed him a smoothie), Bieber felt like Drew House wasn’t vibing with his “new era.” Translation: it gave 2019, and Biebs is now living in Skylrk szn. Apparently, the brand was giving too much “Scooter Braun energy,” and Justin was like, “Not today, Satan. Or ever again.”
But wait — the tea kettle is boiling. People from Team Drew are out here yelling, “Fake news!” They claim this wasn’t about Scooter at all, but instead a group chat-level drama between Justin, his pastor, his ex-BFF, and a guy named David who was briefly a true crime headline. Yes, this story is doing way too much.
So here’s the timeline of chaos:
👕 Justin felt like Drew House was no longer his house.
👔 His ex-manager Scooter Braun (the guy who also caught smoke from Taylor Swift and apparently collects celebrity grudges like Funko Pops) was still heavily involved.
🙏 Then there’s Pastor Judah Smith — think church, but make it extremely personal.
🤝 And Ryan Good, Drew House co-founder slash Justin’s actual best man at his wedding, left the church claiming Judah was turning it into a holy cult, and honestly, this is sounding like a Netflix docuseries waiting to happen.
😶🌫️ Then Bieber ghosted Ryan harder than a bad Tinder date.
According to Camp Justin, he was constantly outvoted by Scooter, Ryan, and David on everything from hoodie colors to “how many smiley faces is too many?” and it left him feeling creatively blue-balled. But Drew House insiders are yelling “lies and slander!” and insist Justin literally never lost a single vote. (Is this a boardroom or a high school prom committee?)
Anyway, Bieber peaced out and launched a new brand called Skylrk — because if you can’t win the hoodie war, start your own. And he went full scorched-earth on Drew House. I’m talking animated video of a literal match setting Drew merch ablaze. Subtle, right?
Then he posted a dramatic breakup story to Instagram saying, “I, Justin Bieber, am no longer involved in this brand. Don’t waste ur money on Drew House.” Which is the modern-day equivalent of slashing your ex’s tires… but in Canva.
Fans swarmed the Drew House Instagram like fashion zombies, trashing it with more venom than a Yelp review for a salad with a hair in it. And now, it’s giving total PR nightmare.
Meanwhile, insiders from the Drew camp are like, “Guys, we’re just worried about Justin,” while his old pals are stuck on read. Ryan and Justin haven’t spoken in almost a year. Scooter and Justin? Think “Game of Thrones” but with more neon hoodies.
So yeah, Drew House is donezo (for Justin at least), and now he’s putting all his eggs in the Skylrk basket. Whether this turns into the next Yeezy empire or just a really expensive therapy session in merch form — TBD.
But one thing’s for sure: Bieber knows how to make leaving a clothing brand feel like a Shakespearean tragedy, and honestly? We’re kind of here for it.
👑🎤💔🔥👕
#TheHouseThatJustinBurned
#SkylrkSeason
#PrayForTheHoodies
