Beyoncé just turned Christmas into a full-blown holiday spectacle. Forget cookies and eggnog—this year, it was all about touchdowns, halftime sass, and Beyoncé-level fabulousness.
Queen Bey graced the field at NRG Stadium during the Ravens vs. Texans game on Christmas Day, belting out tunes from her newest album, Cowboy Carter. This wasn’t just a halftime show—it was a Beyoncé Bowl Extravaganza streamed live on Netflix. And yes, she brought all the drama, sparkle, and iconic moves we didn’t even know we needed.
Ratings Through the Roof (and Beyond)
The stats are in, and spoiler alert: they’re as jaw-dropping as Beyoncé’s choreography. The Ravens-Texans game pulled in a whopping 24.3 million viewers on average. Impressive, right? But wait—here comes the Chiefs-Steelers game earlier that day with a slightly less, but still wow-worthy 24.1 million viewers.
But the real MVP of the night? Beyoncé. She managed to not only outshine Christmas lights but also broke records, with a viewership peak of over 27 million during her halftime takeover. That’s right—27 million people simultaneously dropped their Christmas hams to witness greatness.
#BeyoncéBowl: The Hashtag Heard ‘Round the World
The performance sparked a social media frenzy faster than you can say “single ladies.” #BeyoncéBowl didn’t just trend—it obliterated trends. According to Netflix, it knocked #Christmas out of the top spot worldwide. (Sorry, Santa, your reign was fun while it lasted.) By the end of her performance, Netflix claimed 10 out of the top 12 trending topics on X (formerly Twitter). It was like a Beyoncé buffet of trending hashtags. Even places like Australia, Germany, and Brazil got in on the action because apparently, Queen Bey is a global phenomenon—not just a US treasure.
Netflix and NFL: A Power Couple
Netflix exec Bela Bajaria couldn’t stop gushing: “This was the best Christmas gift we could’ve delivered!” Move over, Rudolph—Bela and the NFL just stole your thunder. Meanwhile, NFL honcho Hans Schroeder was basically doing backflips, calling it a “historic day” for the league. (Translation: Beyoncé is now the unofficial Commissioner of Football.)
Special Guests Galore!
And because Beyoncé never does anything halfway, she brought out a glittery parade of special guests during her performance. From Brittney Spencer and Reyna Roberts to Post Malone and her mini-me, Blue Ivy Carter, the halftime show was basically a star-studded Christmas miracle. Blue Ivy, by the way, casually reminded us that talent is clearly genetic as she danced alongside her mom. No big deal.
Coming to Netflix (Again)!
Missed it? Don’t worry; Netflix has your back. Beyoncé Bowl is dropping as a standalone special later this week because Netflix knows that the world can never have too much Beyoncé. Get your popcorn ready—this is about to become your new holiday tradition. 🎄🏈✨
Beyoncé turned Christmas into her day, Netflix broke the Internet, and the NFL is living its best life. Your move, Easter Bunny.