Alright, alright, alright—Matthew McConaughey and Woody Harrelson are back together, and this time, they’re not solving crimes. They’re solving an industry crisis.
The dynamic duo, best known for their True Detective bromance, just starred in a star-studded commercial advocating for Hollywood productions to mosey on back to their beloved home state of Texas. And honestly, who better to lead this charge than two guys who probably own more cowboy boots than dress shoes?
The Grand Plan: Make Texas the New Tinseltown
In a four-minute clip for True to Texas, Matthew and Woody hop in a car (because of course they do) and have a deep, philosophical conversation about… bringing big-budget productions to Texas. It’s basically like True Detective, but instead of tracking down criminals, they’re tracking down tax incentives.
Their goal? To turn Texas into a full-fledged entertainment hub—where tumbleweeds roll and cameras roll.
A Lone Star Lineup
McConaughey and Harrelson aren’t the only ones saddling up for this mission. They recruited a posse of A-list Texans, including Dennis Quaid, Billy Bob Thornton, and Renee Zellweger, because what’s a Texas movement without a little star power?
Why Shoot in Texas?
According to the organization’s very persuasive (and slightly emotional) statement: “Why should Texas movies be made anywhere but Texas?” And honestly, they’ve got a point.
Filming in Texas isn’t just about getting those postcard-worthy sunsets on screen. It’s about creating jobs, boosting local economies, and ensuring that Matthew McConaughey never has to leave his ranch for work again.
So, will Texas become the next Hollywood? If McConaughey has anything to say about it, the answer is: Alright. Alright. Alright.