Justin Bieber’s Great Instagram Purge: Scooter Braun and Co. Get the Boot

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Justin Bieber is making waves on social media, and not the fun, “Sorry”-era ones. This time, it’s a full-on unfollow fest, with the 30-year-old pop sensation hitting the digital eject button on some of his closest allies. Fans are scratching their heads, others are grabbing popcorn, and one particularly bold fan slid into someone’s DMs to ask, “Uh, what gives?” Let’s break it down.

Scooter Braun – The OG Blocked Bro
First up on Bieber’s chopping block is Scooter Braun, the manager who discovered him back in 2008. These two were tighter than Justin’s skinny jeans, but apparently, not anymore. Rumor has it Justin not only unfollowed Scooter but might’ve blocked him too. This, my friends, is the Instagram equivalent of flipping a table.

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Scooter, ever the drama dodger, responded by deactivating his own Instagram. A power move? A retreat? Who knows. What we do know is that Bieber’s contract with him isn’t up yet, so they’re stuck together like an awkward family reunion.

Allison Kaye – Bye, Biebs
Next up, Allison Kaye, the woman who helped steer the Bieber ship during the “My World” days. She’s been around since Justin was crooning about first loves and bowl cuts, but apparently, longevity doesn’t equal immunity. No reasons given, no explanations offered. Bieber’s unfollow spree continues.

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Ryan Good – No Good News Here
Ryan Good, road manager and Drew House’s creative director, didn’t escape Bieber’s wrath either. Justin clicked that unfollow button so fast you’d think Ryan suggested Crocs were out of style.

Poo Bear – Bearly There
Oh, the betrayal! Poo Bear, the songwriting wizard behind so many of Justin’s hits, got the boot too. This is like kicking your favorite childhood teddy bear to the curb. “Journals,” “Purpose,” “Changes”—Poo Bear helped define Bieber’s sound, and now he’s left wondering, “Was it something I said?”

Kenny Hamilton – Guarding the Friendship? Nope
And then there’s Kenny Hamilton, the bodyguard-turned-BFF who had Bieber’s back—literally—since 2009. Kenny even got a DM from a curious fan asking, “What happened?” His response? “No clue. I’m busy being a dad, but wish him the best.” That’s the classy equivalent of saying, “I’m too old for this drama.”

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So, What’s the Deal?
Theories abound. Is Justin cleaning house for a reason, or did he just wake up one day and decide his Instagram feed was too crowded? Whatever the case, fans are speculating, insiders are whispering, and Scooter Braun is probably sitting somewhere thinking, “First Taylor, now this?”

Stay tuned, because in Bieberland, the tea is always piping hot—and probably served in a Drew House mug.

Justin Bieber’s Great Instagram Purge: Scooter Braun and Co. Get the Boot

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