It’s Monday, you’re exhausted, and the only thing moving slower than you is the Wi-Fi at your office. Congratulations, you’re now a sloth! 🦥
At least, that’s what Coors Light wants you to believe in their 2025 Super Bowl commercial, which aired during the Big Game on February 9.
In this cinematic masterpiece (okay, it’s a 30-second ad, but still), football fans everywhere wake up the day after the Super Bowl in a full-on post-game daze. Their bodies? Moving at the speed of dial-up internet. Their motivation? Missing in action. Their spirit animal? Sloths.
We watch these human-sloth hybrids struggle to function—checking emails at the pace of a tortoise with a caffeine allergy, engaging in what can only be described as the world’s least intense slow-speed chase, and generally questioning their life choices.
Enter “Mondays Light,” the only known cure for this tragic affliction. One sip, and suddenly, life is just a little less… sloth-like.
The Marketing Genius Behind the Madness
“The day after the Big Game, everyone feels like a sloth—so why not just lean into it?” says Marcelo Pascoa, Coors Light’s VP of Marketing and (probably) the world’s foremost sloth enthusiast.
“For weeks, we’ve been milking this ‘Case of the Mondays’ thing, and now we’re giving you a beer that literally embodies your struggle. You’re welcome.”
A 30-second version of this slow-moving spectacle is airing in the first half of the Super Bowl, so prepare to witness peak sloth-ness in high definition.
Coors Light’s Own Case of the Mondays
But wait—there’s more! In an ironic twist, Coors Light recently had its own “Case of the Mondays” when it accidentally spelled “refreshment” as “refershment” in a series of ads. Instead of panicking like a normal company, they turned the typo into a literal case of beer. Now, “Mondays Light” 12-packs (complete with the misspelled label) are available nationwide.
And because nothing screams “I’m embracing my sloth phase” like themed merch, Coors Light is also dropping a Case of the Mondays collection. This includes:
🦥 A sloth-themed bucket hat (so your Monday bedhead stays hidden)
🦥 A beverage wrap (because your beer deserves to be cozy, too)
🦥 A blanket (to burrito yourself in while you recover)
🦥 A neck pillow (for that mid-Monday desk nap)
🦥 T-shirts (so everyone knows you’ve emotionally checked out)
Want to get your hands on a case of Mondays Light or some sloth swag? Check out Coors Light’s website for sweepstakes details and possibly the slowest-moving contest entry form in history.
Now excuse us while we embrace our inner sloth until at least Wednesday. 🍻
