Taylor Swift has done it again. The 34-year-old queen of everything—pop music, revenge songs, cats—has just rewritten history with her “Eras Tour Book,” a behind-the-scenes peek at her now-legendary Eras Tour. And where did this masterpiece debut? Exclusively at Target. Yes, Target. Because when you’re Taylor Swift, even your book needs its own VIP section.
Released over Black Friday weekend, the book wasn’t just a hit—it was the hit, outselling everything else that dared to share shelf space. According to Circana (the data wizards who keep track of this stuff), Taylor’s book sold a jaw-dropping 814,000 copies in its debut weekend. And that’s just the reported number. Let’s be real: Swifties probably bought so many that Target had to start selling them out of the stockroom like contraband.
The Associated Press was quick to crown it the biggest release of the year. Move over, other books; Taylor just gave you the “Better Luck Next Time” award.
So, what’s inside this best-selling treasure chest of Swiftiness? Juicy, never-before-spilled tea about her tour. For example, she dishes on her “favorite moment” of the Eras Tour, proving that even Taylor Swift has to pick favorites sometimes. Oh, and remember when she sneakily added an entire new era to her setlist earlier this year? She talks about that, too, because apparently, she can’t stop winning at life.
With her tour wrapping up this weekend, it’s clear Taylor’s not just living in an era—she’s owning them all. Next up: probably a cookbook that sells a million copies in a day. Stay tuned.
