Selena Gomez is on a mission – not to win an Oscar (yet), but to save the world’s mental health, one lipstick at a time. With World Mental Health Day around the corner, Selena isn’t just sipping matcha and meditating – she’s making sure everyone knows about Rare Beauty’s partnership with Sephora. Yes, even your concealer can do good in this world.
The 32-year-old actress, who moonlights as the queen of kindness (and, apparently, superheroes of self-care), decided to stroll into the Sephora Soho store in New York on a fine Tuesday morning. But don’t let her casual glam fool you—this wasn’t just a typical “oops, I need new mascara” run. Nope, Selena came to remind everyone that on October 10, Sephora will donate 100% of Rare Beauty’s global sales to the Rare Impact Fund. That’s right, every single cent from every glowing highlighter or perfectly plumped lip gloss will go towards raising awareness of mental health issues worldwide. It’s basically charity…but with better contour.
“I’m super thankful to keep our partnership with Sephora alive for World Mental Health Day,” Selena said, likely between perfect cat-eye liner applications. “When I started the Rare Impact Fund, I wanted to give young people access to mental health services and education. Back in the day, I needed it myself – I mean, we’ve all had those awkward teenage years, right?” (Cue mental flashbacks of cringy middle school moments).
Selena went on to drop a truth bomb: “The mental health crisis is hitting young people hard, and partners like Sephora don’t just talk the talk—they walk the walk by throwing serious cash at this cause. So, go ahead, treat yourself to a little makeup splurge – it’s like doing therapy, but with better lashes.”
Next time you’re debating whether or not to buy that Rare Beauty blush, just remember—your face can look flawless AND you can help save the world. It’s a win-win!
