Mattel Issues A Public Apology For Website Misprint On ‘Wicked’ Movie Dolls That Led To An Adult Website

Well, Mattel just had one of those whoops moments—times a thousand! It turns out their Wicked movie doll collection isn’t just enchanting fans; it’s also giving some poor souls a crash course in the adult entertainment industry. Here’s what happened: fans unboxed their magical Glinda and Elphaba dolls, glanced at the website listed on the box, and… let’s just say it wasn’t all “defying gravity” from there. Instead of taking them to the film’s website, the link rocketed them to a very different type of fantasyland.

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And now, like a good fairy godmother scrambling after an accidental spell gone wrong, Mattel is swooping in with apologies. In an official statement, the company said, “Mattel was made aware of a misprint on the packaging of the Wicked collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page.” Yeah, Mattel, let’s just say your directions could’ve used a bit of a proofread. They’re now on high alert, urging parents to, uh, keep little Timmy and Susie very far away from that website address. They even recommend discarding the packaging entirely or, if that seems too drastic, just slapping a sticker over it. Hey, maybe make it a “Censored” label for some added irony!

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Mattel’s Wicked collection, which boasts multiple renditions of Glinda, Elphaba, and Nessarose, got pulled from Target’s website as fast as a botched broomstick spell, and other stores are frantically yanking them from shelves as well. One can only imagine the employees’ faces at these stores: “Wait, did we just have kids’ dolls linking to a WHAT?”

And in case you missed it, the Wicked movie just premiered in LA this Saturday! Hopefully, the film’s got a little less drama in store than its dolls do.

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