Kendrick Lamar is about to make the 2025 Super Bowl halftime show THE event of the century! That’s right, the man, the myth, the “Not Like Us” legend has been handpicked by Roc Nation, Apple Music, and the NFL to perform at the world’s biggest sporting event. On February 9, 2025, Kendrick is going to rock The Caesars Superdome in New Orleans so hard, the Superdome might actually turn into a supernova. And yes, you’ll be able to catch it all on FOX… unless you still haven’t figured out how to work the remote.
In typical Kendrick fashion, he’s not coming to play; he’s coming to remind the world who’s boss. In his own humble, Kendrick-y words: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” Translation: Prepare for some next-level mic drops.
But wait, Jay-Z has entered the chat! The rap mogul himself is practically doing cartwheels over this announcement. He dropped this poetic gem: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally.” That’s code for: Kendrick is so cool that even Jay-Z feels like he should ask him for an autograph.
Now, let’s not forget Apple Music. Their VP, Oliver Schusser (who has more titles than a Game of Thrones character), chimed in, saying: “We’re thrilled to bring this show starring the absolutely incomparable Kendrick Lamar to fans worldwide.” Translation: Apple Music is about to sell so much Spatial Audio, you’ll hear Kendrick from space. Also, expect an avalanche of exclusive content, videos, interviews, and playlists that will probably make you forget what real life is like.
And the NFL? Oh, they’re hyped. Seth Dudowsky, NFL’s Head of Music (yes, that’s a real job), said, “Few artists have impacted music and culture as profoundly as Kendrick Lamar.” Translation: We scored big on this one, and now we look cooler than ever.
In case you’ve been living under a rock (or just off the grid), Kendrick has been ruling the Billboard charts in 2024 with hits like “Like That,” “Not Like Us,” and “Euphoria.” Oh, and let’s not forget the fan-favorite, “Meet the Grahams,” which is definitely not about your neighbor’s barbecue but still hits hard.
So, clear your schedule, start practicing your best “humble” dance moves, and prepare for a halftime show so epic, it’ll make you wonder why anyone even bothers to play football at all.