🚀 BREAKING NEWS: Gordon Ramsay and Pete Davidson have officially left Earth, and no, it’s not because of a Twitter feud! The duo is taking their culinary skills (and total lack thereof) to the final frontier in HexClad’s Super Bowl 2025 ad, titled Unidentified Frying Object—because apparently, puns are as nonstick as their pans.
This marks HexClad’s first-ever Super Bowl commercial, airing during the big game on February 9, because nothing says “football” like an intense battle between a Michelin-star chef and a guy whose diet probably consists of gas station hot dogs.
Area 51, But Make It a Test Kitchen
The ad is set in Area 51, where the government has apparently stopped looking for aliens and started testing next-level cookware. (Honestly, this makes sense. Have you ever seen an omelet flip itself? That’s gotta be extraterrestrial.)
The 30-second commercial features Ramsay—HexClad’s partner, professional yeller, and part-time insult generator—showing off the company’s “out-of-this-world” technology. Pete Davidson makes a surprise cameo, which we assume means he either stumbled in accidentally or the aliens specifically requested him.
CEO Says What We’re All Thinking
“Breaking barriers and pushing innovation is what HexClad does best,” said Daniel Winer, HexClad Co-Founder and CEO, while probably holding a spatula like a wizard’s staff. “Being the first cookware brand in the Super Bowl is a watershed moment, and I’m thrilled to share it with Gordon, Pete, Rosewood Creative, and our amazing team.”
Translation? They made a frying pan so good, it deserved a Super Bowl commercial.
Watch It or Be Forever Unworthy of Scrambled Eggs
The ad drops during the Super Bowl, and let’s be honest—you’re going to watch it. Whether you’re tuning in for the game, the commercials, or just to see if Ramsay roasts Pete into another dimension, this is one Unidentified Frying Object you don’t want to miss.
🔥 Now excuse us while we try to convince NASA to send a HexClad pan to Mars. 🔥
