FKA Twigs Fronts Fall/Winter Campaign For Activewear Brand, On

Performance-wear just got a whole lot more avant-garde! Rising like a phoenix from the ashes of sweat and fashion, On has teamed up with none other than FKA twigsโ€”yes, the ethereal, dance-choreographing, boundary-pushing artist whose every move makes us mortals look like weโ€™re doing interpretive dances in slow motion.

This match made in workout heaven was first announced back in April, when On decided they needed someone with twigsโ€™ magical ability to turn even a basic stretch into high art. Sheโ€™s not just partnering up for a light jog, thoughโ€”oh noโ€”sheโ€™s taking the reins of their new training vertical. I mean, who better to lead the charge for flexible fashion than a woman who literally floated through the Valentino runway at Paris Fashion Week, leaving everyone wondering if they should start taking ballet lessons.

Fast forward to the present, and twigs is officially headlining Onโ€™s Fall/Winter 2024 training campaign. And, in true twigs fashion, itโ€™s not your average “letโ€™s get physical” deal. No, noโ€”this campaign is all about the theme โ€œThe Body Is Art.โ€ Weโ€™re talking interpretive dance meets cardio meets deep, philosophical discussions about what it means to do a plank. Twigs is leading the creative direction with the poise of a yoga instructor whoโ€™s also a Jedi master, reminding us all that movement isnโ€™t just about not falling on the treadmillโ€”itโ€™s about self-expression, people!

See also  Khloe Kardashian Rocks A Miu Miu Shirt And Plaid Mini-Skirt While Shopping In West Hollywood

โ€œWhen I train, I feel beautiful,โ€ twigs says, and no, sheโ€™s not talking about how flawless her skin looks after hot yoga. This is inner beauty, the kind that doesnโ€™t care if your leggings are the same color as your smoothie. The body is art, she declares, and we are merely its canvas, whether we’re struggling with burpees or gracefully nailing a warrior pose (most of us canโ€™t, but letโ€™s pretend).

See also  FKA Twigs Files New Legal Paperwork Criticizing Ex Shia LaBeouf Ahead Of Sexual Battery And Assault Trial

In case that wasnโ€™t zen enough for you, the campaign, shot by the ultra-talented Jordan Hemingway, is designed to evoke the kind of meditative vibes that make you want to cancel your plans and do some deep breathing in your closet. Twigs and On are also hosting a live performance event on September 16 in London, where you can witness twigsโ€™ art vision come to life while wondering if your squats will ever look that elegant. Expect immersive set designs, courtesy of twigs and Arthur De Borman, thatโ€™ll make you question if youโ€™re at a workout event or modern art gallery.

And letโ€™s not forget the actual clothesโ€”yes, there are clothes in this artistic workout journey! The FW24 collection is packed with pieces that scream, “I could break a sweat, but Iโ€™ll look stunning while doing it.” Youโ€™ve got your graphic tees, adjustable track pants (because who doesnโ€™t love a good adjustable pant moment?), and a โ€œMovement Braโ€ that promises to be as flexible as your Pilates instructor. Oh, and did I mention the shoes? The Cloudnova X and Cloud X 4 are here to make sure your feet have the support they need to keep up with all this high-concept movementโ€”because nothing says “Iโ€™m an artful being” like a cushioned step.

See also  Bill Skarsgard And FKA Twigs Look Stunning In Press Photos For 'The Crow'

So, if youโ€™re ready to transform your workout routine into a performance piece worthy of a gallery exhibition, head to Onโ€™s website for all the deets. And maybe start stretching nowโ€”youโ€™ll want to be limber for this next-level fitness experience.

FKA Twigs Makes Her Debut As Creative Director For Activewear Brand, On

Comments area

Sidebar

Must Read

Tinashe Announces New Album Titled ‘Quantum Baby’

Tinashe is back and sassier than ever with her...

Rachel Zegler Takes a Break from Tragedy to Party Like It’s 1999

Rachel Zegler is booked, busy, and bopping between centuries....

Jutes Surprises Fiancรฉ Demi Lovato During New Year’s Eve Performance

Demi Lovato kicked off 2024 with her main squeeze,...

Romeo Beckham Gets ‘Mooch’ Tattoo of His Girlfriend Mia Regan

Guess what's trending in the Beckham family? Forget about...

TikTok on the Chopping Block: America’s Wildest Game of “Who Gets the Last Scroll”

Breaking news, TikTok lovers: your endless scrolling days might...

Stream And Download Beyonce’s New Album ‘Cowboy Carter’

Yeehaw! Hold onto your cowboy hats because Beyoncรฉ's latest...

Britney Spears’ Mom Lynne Opens Up About Reunion With Her Daughter

Britney Spears' mom, Lynne, is back in action, and...

You Might Also Like

Lady Gaga Plots Coachella 2025 Takeover, Promises Chaos, Dance, and Probably a Meat Dress Encore

Pop icon, Mother Monster, and professional desert dreamer Lady...

Taylor Swift Has Trouble Breathing During Performance in Brazil

Swifties are in a state of panic, and it's...

Kevin Costner Reveals Whether He’s Leaving ‘Yellowstone’

Kevin Costner has finally spoken up about the swirling...

Kim Kardashian Shares Selfies With Her ‘All’s Fair’ Co-Stars As Filming Begins

Look out, legal world! The glamorous Allโ€™s Fair squad...

First Full-Length Trailer For ‘Megalopolis’ Released

The first full-length trailer for Francis Ford Coppolaโ€™s Megalopolis...

Rebel Wilsonโ€™s Legal Drama Turns Into a Real-Life Pitch Perfect Riff-Off With The Deb Producers

Rebel Wilsonโ€™s directorial debut drama The Deb is proving...

Hailey Bieber is a “Mean GIrl” For Halloween

On the spookiest night of the year, we say...

‘John Wick 5’? Keanu Reeves Spills the Beans on Whether Wick Will Kick Again

Keanu Reeves, everyoneโ€™s favorite stoic assassin with a knack...

Cher To Perform At Upcoming Victoria’s Secret Fashion Show

Cher is about to turn the runway into her...