Performance-wear just got a whole lot more avant-garde! Rising like a phoenix from the ashes of sweat and fashion, On has teamed up with none other than FKA twigs—yes, the ethereal, dance-choreographing, boundary-pushing artist whose every move makes us mortals look like we’re doing interpretive dances in slow motion.
This match made in workout heaven was first announced back in April, when On decided they needed someone with twigs’ magical ability to turn even a basic stretch into high art. She’s not just partnering up for a light jog, though—oh no—she’s taking the reins of their new training vertical. I mean, who better to lead the charge for flexible fashion than a woman who literally floated through the Valentino runway at Paris Fashion Week, leaving everyone wondering if they should start taking ballet lessons.
Fast forward to the present, and twigs is officially headlining On’s Fall/Winter 2024 training campaign. And, in true twigs fashion, it’s not your average “let’s get physical” deal. No, no—this campaign is all about the theme “The Body Is Art.” We’re talking interpretive dance meets cardio meets deep, philosophical discussions about what it means to do a plank. Twigs is leading the creative direction with the poise of a yoga instructor who’s also a Jedi master, reminding us all that movement isn’t just about not falling on the treadmill—it’s about self-expression, people!
“When I train, I feel beautiful,” twigs says, and no, she’s not talking about how flawless her skin looks after hot yoga. This is inner beauty, the kind that doesn’t care if your leggings are the same color as your smoothie. The body is art, she declares, and we are merely its canvas, whether we’re struggling with burpees or gracefully nailing a warrior pose (most of us can’t, but let’s pretend).
In case that wasn’t zen enough for you, the campaign, shot by the ultra-talented Jordan Hemingway, is designed to evoke the kind of meditative vibes that make you want to cancel your plans and do some deep breathing in your closet. Twigs and On are also hosting a live performance event on September 16 in London, where you can witness twigs’ art vision come to life while wondering if your squats will ever look that elegant. Expect immersive set designs, courtesy of twigs and Arthur De Borman, that’ll make you question if you’re at a workout event or modern art gallery.
And let’s not forget the actual clothes—yes, there are clothes in this artistic workout journey! The FW24 collection is packed with pieces that scream, “I could break a sweat, but I’ll look stunning while doing it.” You’ve got your graphic tees, adjustable track pants (because who doesn’t love a good adjustable pant moment?), and a “Movement Bra” that promises to be as flexible as your Pilates instructor. Oh, and did I mention the shoes? The Cloudnova X and Cloud X 4 are here to make sure your feet have the support they need to keep up with all this high-concept movement—because nothing says “I’m an artful being” like a cushioned step.
So, if you’re ready to transform your workout routine into a performance piece worthy of a gallery exhibition, head to On’s website for all the deets. And maybe start stretching now—you’ll want to be limber for this next-level fitness experience.
