Loewe has dropped its Spring Summer 2025 campaign, and it’s got everything: trees, leaves, sequins, and a guy in a metal chain top who looks like he’s auditioning for a nature-themed remake of Game of Thrones.
Starring the ever-charming Drew Starkey and the effortlessly cool Taylor Russell, this campaign was shot by the legendary David Sims. The theme? Oh, just your everyday relatable concept: “the relationship between body and landscape, gesture and nature.” You know, the kind of thing you ponder while deciding if you really need that third iced latte.
But wait, there’s more! Joining the party is Loewe’s global ambassador Wang Yibo, the Chinese actor and resident cool guy from Hidden Blade. Together, they’re not just modeling; they’re having deep conversations with Mother Nature. (Don’t ask me what language they’re speaking. Probably Leafish?)
Let’s Break Down the “Dialogue”
Loewe describes the vibe as “poses, textures, and atmosphere.” Translation? It’s high-fashion charades in the woods.
– Taylor Russell: She’s barefoot, leaning on a tree like she just got stood up by a woodland elf. Her leather coat and sequins are duking it out with the bark for Most Extra Texture. Spoiler: Taylor wins.
– Drew Starkey: Sitting on a pile of leaves (the true sign of commitment), wearing a glistening metal chain top that screams, “I might look chilly, but I’m so fashion.” Honestly, he’s probably still picking twigs out of his jeans.
– Wang Yibo: Wandering the forest like a lost prince whose royal tailor went rogue. His pants flow dramatically as if he’s in a shampoo commercial, and his off-kilter tailoring suggests he’s ready for a battle… or brunch.
Nature, but Make It Fashion
This campaign isn’t just about clothes—it’s about vibes. Loewe wants you to feel the air, the bark, and the existential crisis of wearing couture in the middle of a forest. Because nothing says “Spring Summer 2025” like asking, “Am I overdressed for this tree?”
So, if you’re looking for style inspo that combines woodland chic with a sprinkle of avant-garde drama, this campaign is your cue. Just remember: If a squirrel starts critiquing your outfit, you’ve officially gone full Loewe.
