Brooklyn Peltz Beckham has officially leveled up from Insta-chef to full-blown spice lord with the launch of his new hot sauce brand, Cloud23! Because, why just cook when you can cook with the power of fire and a catchy name?
The 25-year-old culinary genius (and part-time photographer, part-time model, part-time Beckham) threw a saucy soirée to celebrate, and of course, wife Nicola Peltz Beckham was by his side. She’s basically his sous-chef in love and life—adorable. The event took place on Thursday night (October 10) at Bar Marmont in Los Angeles, a venue so swanky that even the hot sauce bottles were probably trying to look cooler than usual.
But, wait for it—Cindy Crawford and Rande Gerber (you know, actual legends) rolled in with their son Presley and his model girlfriend Isabella Jones. Just casually sprinkling some supermodel glitter on the launch event. And to top off this star-studded taco (with a dash of spice), Sean Evans, the Hot Ones host and professional “guy who makes celebrities sweat on YouTube,” showed up to give the sauce a thumbs up—or maybe just sweat through his shirt.
Cloud23, the hottest thing in town (pun totally intended), is launching in select Whole Foods Market stores across the U.S. this week. Yep, if you thought Whole Foods was fancy before, it just got fancier.
In true Beckham fashion, Brooklyn had to drop some knowledge in a statement that felt as fiery as the hot sauce itself. “As a lover of all condiments” (someone put that on a T-shirt, please), Brooklyn explained how hot sauce has been his number one. Apparently, in 2021, he decided he could DIY his way into condiment greatness. And after diving headfirst into organic ingredients (probably with a cute apron and a very serious face), he whipped up Cloud23. His goal? Not just to spice up your meals, but to have you feel his passion in every single drop. So, basically, the next time you taste it, you’re getting a sprinkle of Brooklyn’s culinary soul on your tacos.
Now that’s some saucy dedication!
