Stop the presses, pause the music, and put down that flat iron—Queen Bey has entered the hair chat, and she did it like the hair goddess she is.
In a plot twist that no one saw coming (but somehow always hoped for), Beyoncé, age-defying queen of everything, made a rare appearance looking like a vision in white at the launch of her new haircare line, Cécred (pronounced “sacred,” because of course it’s not just shampoo—it’s a holy ritual).
This magical follicular fête went down at none other than Ulta Beauty’s Westwood store in Los Angeles on Monday, April 7. And in true Beyoncé fashion, she didn’t come alone. Oh no, she brought backup—enter nephew Julez Smith, who hit the hair show like he’s been training for this moment since birth. Kid showed up and said, “Blue Ivy walked the Renaissance tour, so let me have this one, auntie.”
Now let’s talk freebies, because Queen Bey is generous like that. If you toss $45 worth of Cécred magic into your Ulta cart, you’ll get a free cosmetic bag worth $22. That’s basically like Beyoncé paying you to glow up.
The product range runs from $16 to $56, which is a small price to pay for hair touched by Bey-blessed science. Whether your strands are fried, frazzled, or full of secrets, there’s a Cécred bottle waiting to save your scalp and maybe your entire personality.
So go ahead, shop online or march into your nearest Ulta like it’s the Formation Tour. Because if Beyoncé is out here slinging shampoo, you know it’s not just haircare—it’s a movement. A revolution. A scalp renaissance.
Long live Queen Bey and her royal hair empire. 💁🏽♀️👑✨
