Beyoncé isn’t just out here breaking records, she’s now breaking out the good stuff. That’s right, Queen Bey has waltzed into the world of whisky like she was meant to own the entire distillery. And with Moët Hennessy backing her up? Well, let’s just say she’s about to make your taste buds do the Single Ladies dance with her brand-new whisky line: SirDavis.
Now, before you start throwing money at your screen, hold on—there’s a story behind this that’s as rich as a double shot of whisky. SirDavis is set to drop on Beyoncé’s birthday, September 4th, because when you’re Queen B, you don’t just get birthday presents—you launch them. The name SirDavis? Oh, that’s a tribute to her great-grandfather, Davis Hogue, who was apparently moonshining back in the Prohibition era. Yep, while your ancestors were bootlegging excuses, hers were bootlegging whisky. The Bey genes just hit different.
In true Beyoncé fashion, she’s making this whisky venture a whole experience. She said, and I quote (while probably sipping something smooth and smoky):
“I’ve always felt like a superhero after drinking good whisky, and now I want the world to feel that too. When I found out my great-granddaddy was a moonshine kingpin, it all just made sense—whisky’s been running through my veins since before ‘Dangerously In Love.’ SirDavis is my way of saying, ‘Cheers, grandpa.’ With Moët Hennessy, we’ve whipped up something that’ll make you feel powerful—like you’re about to release your own surprise album. But hey, don’t take my word for it. Taste it. You’ll be thanking me (and granddaddy). Welcome to the SirDavis experience.”
As if that wasn’t already epic, SirDavis has already snagged awards (of course it has—Beyoncé could slap her name on water and it’d win an Oscar). She even partnered with Dr. Bill Lumsden—Master Distiller of all Master Distillers, aka the guy who could turn a potato into a five-star whisky. He’s all hyped up about it too, saying:
“I don’t know what kind of magical powers Beyoncé brought into the distillery, but this whisky is on another level. It’s like nothing I’ve ever tasted. Whisky lovers are going to have their minds blown—and probably their wallets too.”
But wait, there’s more! Bernard Arnault, head honcho of LVMH (you know, the people who own basically everything you can’t afford), chimed in with his two cents:
“SirDavis isn’t just some whisky. This is THE whisky. It’s a perfect blend of tradition, craftsmanship, and Beyoncé-level innovation. I mean, come on, it’s a whole vibe, and we’re just proud to be part of this history in the making.”
So, here we are, four generations after Davis Hogue was serving up whisky to his buddies like, “Try not to tell the cops,” and now Beyoncé’s raising a glass to him with the ultimate legacy move. In her open letter to him, she basically says:
“For you, Grandpa, I raise my glass. We’re making legacy moves now. Let’s savor the moment, because I’m about to pour everyone a drink they won’t forget.”
If you’re already sold (and let’s be real, you are), you can snag SirDavis for $89. And yes, you’ll be able to get your hands on it at fancy places like LAX, JFK, London, Paris, Tokyo, and of course, at SirDavis.com—because Beyoncé’s not playing around when it comes to world domination. September 2024 is about to get a whole lot smoother.
So, pre-order now, and get ready to raise a glass of Queen Bey’s finest.