Fashion icon, rap legend, and Rihanna’s baby daddy, A$AP Rocky, has just ascended to eyewear royalty. Ray-Ban, the brand responsible for making sunglasses look cooler than necessary, has officially anointed him as their first-ever Creative Director. Yes, you read that right—A$AP is now in charge of making sure your shades game stays strong.
Rocky, 36, will be running things over at Ray-Ban Studios, where he’ll sprinkle his Midas touch on everything from designing collections to curating campaigns and even revamping store experiences. So, expect Ray-Ban shops to suddenly feel like a cross between an exclusive fashion house and an underground hip-hop rave.
His first masterstroke? The Blacked Out Collection—a sleek reimagining of Ray-Ban’s most iconic frames, complete with a mysterious new lens type and gold-plated details. Because why settle for regular sunglasses when you can have ones that make you look like a secret agent who moonlights as a rap mogul? The collection is set to drop in April 2025, so start saving those coins now.
Oh, and if Rocky looks extra unbothered in all the promo shots, it’s probably because he just dodged some legal drama. Earlier this week, he was found not guilty of two counts of assault with a semiautomatic firearm, stemming from a 2021 incident involving his former friend, A$AP Relli. Talk about a plot twist—one minute, you’re in court, and the next, you’re designing designer sunglasses.
Ray-Ban clearly knows what’s up. Sunglasses have always been about looking effortlessly cool, and who’s cooler than A$AP Rocky? Exactly. Now, let’s all prepare to spend way too much money on a pair of shades just because he told us to.
