Instacart is officially crashing the Super Bowl party, and no, they didn’t hire a mega-celebrity to do it. Instead, they unleashed a stampede of grocery store mascots, and honestly, it’s the crossover event of the century.
Their first-ever Super Bowl commercial is set to air during the second quarter on Sunday, February 9, and it’s serving nostalgia, randomness, and a hefty dose of “Wait… what did I just watch?”
Rather than throw millions at an A-lister who’d probably just hold a bottle of soda and smolder at the camera, Instacart is diving deep into our childhood memories and recruiting the real icons—the ones who have lived rent-free in our brains for decades.
We’re talking:
🔥 Mountain Dew’s nightmare-fuel Puppy Monkey Baby
🐆 The smoothest cat alive, Chester Cheetah
🌭 A fleet of HEINZ Wiener Dogs running like majestic stallions
🥦 The Green Giant (he’s back, and still oddly intimidating)
🧼 The too-clean-for-comfort Mr. Clean
👶 The Pillsbury Doughboy, giggling his way into chaos
🐰 The Energizer Bunny, who, let’s be honest, still hasn’t stopped
🧃 The Kool-Aid Man, obviously smashing through a wall for no reason
🧔🏽 The Old Spice Guy, bringing his shirtless confidence to the grocery game
And that’s not even the full list! This commercial is basically the Avengers: Endgame of grocery store icons.
Why, though?
According to Instacart’s Chief Marketing Officer Laura Jones, the goal is to show just how much love and effort they put into making sure your grocery order is perfect. “We’re here to take care of the groceries so you can take care of life,” she said.
Translation: We got this. You go focus on burning your nachos, yelling at the TV, and pretending you understand football.
With a high-stakes, dramatic mascot rescue mission unfolding in 30 seconds, this ad is set to deliver a whole cart full of nostalgia, chaos, and maybe even a few emotional tears (looking at you, Wiener Dogs).
Check it out below—if your brain can handle it.