This past weekend, Crumbl went viral on social media in a way that would make even the most seasoned cookie baker cringe. Picture this: a pop-up event in Sydney, Australia, where fans eagerly lined up for a taste of Crumbl’s delectable delights—only to discover that this cookie circus was not sanctioned by the cookie overlords themselves! Talk about a cookie crisis!
Founded in 2017, Crumbl has become a cookie behemoth, opening over 1,000 stores across the United States in just seven short years. That’s more stores than most people have pairs of socks! Each week, they whip up new flavors that have fans drooling and posting reviews faster than you can say “cookie monster.”
So, when Australians caught wind that they could finally get their hands on these mythical cookies, they practically threw a boomerang in excitement. But there was just one teensy little issue… Crumbl had nothing to do with this cookie shindig!
Cue co-founder Sawyer Hemsley, who decided to sprinkle a little truth on the situation after seeing a less-than-glowing review from a disgruntled Aussie mom (@Elle_EasternSuburbsMum). He replied, “You need to try them fresh in the [United States]! P.S. This pop-up is not affiliated with Crumbl Cookies.” In other words, “You might want to go to the source, mate!”
And what about those cookies? Well, Australia’s 7 News dug deep and uncovered the scandalous cookie caper: the cookies were bought at a Crumbl store in the U.S., flown down under like they were VIPs on a private jet, and then stored in a fridge like they were a gourmet cheese platter until they were sold on Sunday.
But hold your kangaroos—these cookies didn’t come cheap! They were flying off the shelves for a whopping $17.50 each, while back in the States, a Crumbl cookie costs about $5. That’s some serious markup! It’s like paying for a ticket to a cookie concert without any of the tunes!
The event organizer chimed in, saying, “Our goal was to bring Crumbl’s cookies to fans who otherwise wouldn’t have the opportunity to try them. If Crumbl were to send us a cease-and-desist, we would comply immediately.” Well, that’s good to know! Nothing like a legal letter to add some flavor to the festivities! They added, “If Crumbl had reached out and expressed any concerns, we would have respected their wishes and halted future events—but they have not done so at this point.” So, Crumbl, what are you waiting for? The world needs to know if this cookie controversy is just a minor mishap or the start of a dessert drama for the ages!
This cookie caper serves as a reminder: Always check if the cookies you’re buying are fresh, local, and most importantly, actually endorsed by the cookie royalty themselves. Because no one wants to bite into a cookie that’s been on a world tour without their permission!
