Bella Hadid was on a mission – a scented mission, that is. The 27-year-old model was out and about in L.A. to promote her new fragrance from her Ôrebella brand, probably leaving a trail of delicious-smelling air behind her. Because why just be a model when you can also be a walking air freshener?
Clutching a bottle of her latest concoction, “Nightcap,” Bella struck a pose in front of her giant face on a shiny new billboard on Sunday (August 25). Westwood, Los Angeles, may never smell the same again after this fragrant invasion.
Her outfit? Oh, just a casual butterfly-print, corseted blouse (because of course), paired with jeans. You know, that effortlessly “I just threw this on but still look like I’m about to star in a fashion movie” look. Meanwhile, the rest of us are just hoping our socks match.
After admiring her billboard – and probably wondering if her giant face could smell the fragrance too – Bella popped over to Ulta Beauty for a meet and greet. Because nothing says “I love my fans” like letting them sniff you in a beauty store. It’s the 2024 version of a handshake.
On Monday (August 26), Bella took to Instagram to share her excitement about the whole experience: “Spotted in Westwood! Yes, that’s me on the billboard, still shocked, still checking to make sure it’s real, and yes, still dramatically posing in front of it.” She didn’t actually say that last part, but let’s be real – we all know she thought it.
She continued, “So so special to meet you guys at @ultabeauty yesterday… NIGHTCAP officially launches on August 30, so mark your calendars, set your alarms, and get your noses ready. The store smelled like heaven! Boom! 💥❤️💥” She’s a poet and a perfumer, people!
By the way, Bella launched her Ôrebella brand in May. And guess who was right by her side, looking all supportive and dreamy? None other than her boyfriend, Adan Banuelos. The launch party was in NYC, but it looks like this fragrance fever is now sweeping the West Coast too!
