Bad Bunny has done it again! Not with a new hit song, but by casually reminding the world that he looks really good in his underwear. The global music icon has stripped down to his Calvins for the brand’s Spring 2025 campaign, leaving fans sweating and credit cards trembling.
Captured by legendary photographer Mario Sorrenti, the campaign showcases Bad Bunny doing what we all do at home—standing around in his undies—but with way better lighting, a six-pack, and an actual paycheck.
“This has been in the works for some time now,” Bad Bunny shared, presumably while lounging in his Infinity Bond waistband briefs. “Seeing it finally come to life has been gratifying.” (Same, Benito. Same.)
But wait—there’s more! Not only does this new Icon Cotton Stretch underwear line hug your assets like a supportive bestie, but it also comes with a contour pouch for extra… uh, confidence. Plus, it promises enhanced shape retention so you won’t look like a wrinkled laundry pile by lunchtime.
The best part? You can get your hands (and other parts) on these bad boys for 20% off right now at CalvinKlein.com. So while you may not be Bad Bunny, at least your underwear drawer can pretend.
