32-year-old ‘Tick, Tick, Boom’ star Vanessa Hudgens is getting into the skincare game with a new line called KNOW Beauty!
Hudgens has teamed up with singer Madison Beer, 22, and Dr. Karen Kagha, to create the brand whose goal is “to use only the highest quality, clinically-proven ingredients that benefit your skin, and exclude the rest.” KNOW Beauty’s formulas are “free from unnecessary additions such as phthalates, sulfates, mineral oil, and parabens. We have a stringent, non-negotiable ‘No’ list that guides all of our product formulations.”
Hudgens made an announcement as well on Instagram, writing alongside a photo of herself and Beer: “I’ve been working away behind-the-scenes on a project for over a year now…and I’m so excited to bring @weareknowbeauty into the world in partnership with @madisonbeer and @drkarenk! Anyone that knows me knows I’m a maximalist when it comes to skincare, but I always thought there should be an easier way to figure out what’s actually right for your skin. KNOW Beauty is a smarter way to build a skincare routine that takes the guesswork out of the process. Madison and I have been working with @DrKarenK, our Chief Medical Officer and Dermatologist to build a diagnostic that assesses your lifestyle factors to create the best routine for you today, and combines it with a Skin DNA Kit that helps you future-proof your skin for tomorrow.” The line is currently available for purchase at knowbeauty.com!