Taylor Swift Joins UNIVERSAL Music Group, Writes Heartfelt Letter

Taylor Swift Joins UNIVERSAL Music Group, Writes Heartfelt Letter image

Taylor Swift, 28, who was previously signed with Big Machine records, is now a Universal Music Group kind of girl!

Swift just announced on Instagram that Universal Music Group will be her new worldwide partner, with Republic Records being her label in the United States. Taylor wrote on Instagram: “I’m ecstatic to announce that my musical home will be Republic Records and Universal Music Group. It’s…incredibly exciting to know that I’ll own all of my master recordings that I make from now on. It’s really important to me to see eye to eye with a label regarding the future of our industry. I feel so motivated by new opportunities created by the streaming world and the ever changing landscape of our industry…I also feel strongly that streaming was founded on and continues to thrive based on the magic created by artists, writers, and producers.”

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She continued: “There was one condition that meant more to me than any other deal point. As part of my new contract…I asked that any sale of their Spotify shared result in a distribution of money to their artists, non-recoupable. They have generously agreed to this, at what they believe will be much better terms than paid out previously by other major labels. I see this as a sign that we are headed towards positive change for creators – a goal I’m never going to stop trying to help achieve, in whatever ways I can. Dedication, trust, and loyalty…who have cared about the worlds and melodies I’ve written. My biggest goal moving forward is to make you proud….I can’t wait to show you what I’m making next.” See below and let us know: DO YOU THINK TAYLOR WILL BE AS SUCCESSFUL AS SHE WAS ON UNIVERSAL? DO YOU THINK IT’S A GOOD MUSIC LABEL?

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My new home 🎶

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