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Selena Gomez Launches RARE Impact Fund on 28th Birthday

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‘Hands to Myself’ singer Selena Gomez is celebrating her 28th birthday in a very charitable way!

To honor her big day, Gomez announced that through her company RARE Beauty: she would be launching the Rare Impact Fund which will “help address the gaps in mental health services for underserved communities.” The Rare Impact Fund is looking to generate $100 million over the next decade to facilitate access to mental health resources by “cultivating partnerships with leading foundations, nonprofits organizations, and companies to make a measurable global impact.”

One percent of all sales from Rare Beauty’s products have been going to the fund since Selena launched the brand. The star says in a statement about the initiative: “The mere fact there are ‘underserved’ communities is a problem. There are people that don’t have proper access to the internet to begin to find help, let alone being able to afford resources or the price of any medications that might be needed. Everyone should have access to proper mental health resources as well as medical care in general.” Take a look at the RARE announcement below and let us know what you think:…SHOULD FENTY BEAUTY STEP UP TOO?!

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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact

A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on

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