Streaming giant Netflix have just revealed plans for a new lower-cost ad-supported plan!
While announcing the streaming giant’s first quarter earnings, co-CEO Reed Hastings revealed that they would soon be incorporating ads into the platform over the next year or two saying: “but think of us as quite open to us offering even lower prices with advertising as a consumer choice.”
Hastings continued: “Those that have followed Netflix know that I’ve been against the complexity of advertising and a big fan of the simplicity of subscription. But as much as I’m a fan of that, I’m a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant, get what they want, makes a lot of sense.” Currently the pricing on Netflix has the lowest priced plan selling for $9.99, with the Premium version costing $19.99 per month.