Tuesday, June 28, 2022

KODAK’s Stylish & Retro New Packaging

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written by

Aaron Fernandes
Aaron Fernandeshttps://iconichipster.com
“When reading a book, be very certain that you never go past a word you do not fully understand. The only reason a person gives up a study or becomes confused or unable to learn is because he or she has gone past a word that was not understood.” L. Ron Hubbard

kodak1

KODAK emerged from bankruptcy in 2013 and vowed to focus on their legacy of inventing film!

To celebrate their heritage, the New York photography equipment company have gone retro with their logo and packaging recently; They’ve dropped the iconic Kodak K from their logo. This version was designed by Peter J. Oestreich and was used by the company till 2006.

Their trademark red and yellow colors will still be used throughout the company’s packaging, marketing, and general branding. The firm have recently announced that they would soon be releasing a new smartphone camera that is made specifically for photographers.

KODAK's Stylish & Retro New Packaging
KODAK’s Stylish & Retro New Packaging
KODAK's Stylish & Retro New Packaging
KODAK’s Stylish & Retro New Packaging

Written by...

Aaron Fernandes
Aaron Fernandeshttps://iconichipster.com
“When reading a book, be very certain that you never go past a word you do not fully understand. The only reason a person gives up a study or becomes confused or unable to learn is because he or she has gone past a word that was not understood.” L. Ron Hubbard

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