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Kim Kardashian Renames Shapewear Line Kimono ‘SKIMS’

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38-year-old ‘Keeping Up With the Kardashians’ star Kim Kardashian, has a brand new name for her shapewear line!

Kim received criticism for the line’s original name ‘Kimono’ and has now decided to rename the line as SKIMS!

The KKW Beauty entrepreneur wrote on Instagram alongside the announcement: “My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name.” She added: “After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.” ‘Skims’ will be available from size XXS – 5XL, and launches on September 18. Take a look at Kim’s announcement below and let us know: IS SKIMS A GOOD NAME? WILL YOU SWITCH TO SKIMS FOR YOUR SHAPEWEAR?

View this post on Instagram

SKIMS.COM coming September 10!!! @skims

A post shared by Kim Kardashian West (@kimkardashian) on

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