Hoda Kotb is stepping into a whole new era, and it’s not another hour of morning television or a surprise Broadway debut. Nope, the beloved TV icon is swapping her coffee mug for crystals, her teleprompter for a podcast mic, and her buttoned-up blazers for…yoga pants? Yep, that’s right. Hoda is diving headfirst into the wellness world, and she’s doing it with her trademark smile and a sprinkle of woo-woo magic.
Letβs rewind for a sec. Back in September 2024, Hoda, a sprightly 60 years young, made the bombshell announcement that sheβd be leaving Today after 17 glorious years of early alarms and awkward celebrity interviews. Fast-forward to now, and ahead of her final episode airing Friday (January 10), sheβs spilling the teaβor should we say kombucha?βon her next move.
βIβm launching a wellness app and company,β Hoda dished on The Kelly Clarkson Show. βItβs going to have retreats, a podcast, and all sorts of feel-good stuff. Basically, weβre talking spa vibes, but with a purpose. Not just sipping margaritas in Mexicoβalthough, letβs be honest, thatβs a vibe tooβbut the kind of thing where you leave thinking, βWow, Iβm a whole new person!ββ
Translation: No sombreros, but maybe some sound baths.
Of course, starting a wellness empire wasnβt without its speed bumps. βAt first, I thought, βOh great, Iβm about to become one of those people who chants to their houseplants.β But then, surprise! Woo-woo works,β Hoda laughed. βNow Iβm calmer, happier, and have this inexplicable urge to sage every room I enter.β
And Hodaβs not stopping there. Beyond all the breathwork and journaling, sheβs looking forward to something a little more down-to-earth: mom life. βIβve got big plans to really lean into being a mom,β she shared. βIβve even scoped out this 5:30 a.m. SoulCycle class. Then Iβll feed my kids breakfast, make my Yeti coffee, and strut down the street with them to school. Basically, Iβm aiming for suburban Pinterest mom with a side of green juice.β
With her daughters Haley (7) and Hope (5) by her side, and a fresh new Yeti tumbler in hand, Hodaβs about to show the world that you can leave the morning news grind behind and still thrive. Will her retreats involve chakra-aligning yoga poses and motivational speeches? Probably. Will she sneak in a little wine and a dance party? Absolutely.
So grab your crystals-itβs Hodaβs world now, and weβre just living in it. β¨