Hoda Kotb Announces New Business Venture Ahead of ‘Today’ Exit

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Hoda Kotb is stepping into a whole new era, and it’s not another hour of morning television or a surprise Broadway debut. Nope, the beloved TV icon is swapping her coffee mug for crystals, her teleprompter for a podcast mic, and her buttoned-up blazers for…yoga pants? Yep, that’s right. Hoda is diving headfirst into the wellness world, and she’s doing it with her trademark smile and a sprinkle of woo-woo magic.

Let’s rewind for a sec. Back in September 2024, Hoda, a sprightly 60 years young, made the bombshell announcement that she’d be leaving Today after 17 glorious years of early alarms and awkward celebrity interviews. Fast-forward to now, and ahead of her final episode airing Friday (January 10), she’s spilling the teaβ€”or should we say kombucha?β€”on her next move.

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β€œI’m launching a wellness app and company,” Hoda dished on The Kelly Clarkson Show. β€œIt’s going to have retreats, a podcast, and all sorts of feel-good stuff. Basically, we’re talking spa vibes, but with a purpose. Not just sipping margaritas in Mexicoβ€”although, let’s be honest, that’s a vibe tooβ€”but the kind of thing where you leave thinking, β€˜Wow, I’m a whole new person!’”

Translation: No sombreros, but maybe some sound baths.

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Of course, starting a wellness empire wasn’t without its speed bumps. β€œAt first, I thought, β€˜Oh great, I’m about to become one of those people who chants to their houseplants.’ But then, surprise! Woo-woo works,” Hoda laughed. β€œNow I’m calmer, happier, and have this inexplicable urge to sage every room I enter.”

And Hoda’s not stopping there. Beyond all the breathwork and journaling, she’s looking forward to something a little more down-to-earth: mom life. β€œI’ve got big plans to really lean into being a mom,” she shared. β€œI’ve even scoped out this 5:30 a.m. SoulCycle class. Then I’ll feed my kids breakfast, make my Yeti coffee, and strut down the street with them to school. Basically, I’m aiming for suburban Pinterest mom with a side of green juice.”

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With her daughters Haley (7) and Hope (5) by her side, and a fresh new Yeti tumbler in hand, Hoda’s about to show the world that you can leave the morning news grind behind and still thrive. Will her retreats involve chakra-aligning yoga poses and motivational speeches? Probably. Will she sneak in a little wine and a dance party? Absolutely.

So grab your crystals-it’s Hoda’s world now, and we’re just living in it. ✨

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