Friday, November 4, 2022

Harry Styles for Gucci’s HA HA HA Campaign

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28-year-old former One Direction-er Harry Styles stars in Gucci’s new HA HA HA campaign.

The ‘Watermelon Sugar’ singer’s initial H is actually a part of the campaign name, with the other being that of Creativve Director Alessandro Michele. Gucci shares in a statement about the campaign: “Play, friendship, passion, a tale of vanity set free, a shared vision of a men’s world as an instrument of the avant-garde for the renewal of culture, the practical and everyday use of a ‘dream wardrobe.’ The House presents the Gucci HA HA HA campaign that captures moments of the human desire for masculine transformation, interpreted by British singer-songwriter and actor, Harry Styles. It is the natural continuation of a journey of shared creativity that began the moment Creative Director Alessandro Michele asked his friend Harry Styles to prepare a ‘two-headed’ collection.”

Harry has also shares in a statement about the collection: “I’m so happy to see this project finally come to life. I’ve known Alessandro for years now, and he’s always been one of my favourite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.” The video and images for the HA HA HA collection are shot by Mark Borthwick and are meant “to exhibit masculine vanity without hypocrisy and false scruples dictated by convention.” (according to Gucci). Take a look below and let us know what you think!

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Harry Styles for Gucci’s HA HA HA Campaign
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Harry Styles for Gucci’s HA HA HA Campaign
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Harry Styles for Gucci’s HA HA HA Campaign

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