Hold onto your hairbrushes because Blake Lively is about to shake up the beauty world—one glorious strand at a time!
The former Gossip Girl star just announced the arrival of her brand-new line, Blake Brown Beauty, and let’s just say, it’s got us all flipping our hair like we’re in a shampoo commercial. On Wednesday (July 31), she broke the big news on Instagram, and boy, did she do it with style (because duh, she’s Blake Lively).
“Ever since I was a kid, through adolescence, early adulthood, motherhood, work, personal life, and even that awkward stage where I tried to make ‘fetch’ happen, the single most identifiable part of me has always been my personalit—what? Not my personality? Oh, right… my hair,” Blake humorously confessed as she introduced the new line.
Apparently, Blake’s mane has been her BFF for 36 years and counting, and like any long-term relationship, it’s all about that TLC. So, what does one do when their hair is practically their soulmate? They spend seven years (yep, seven!) concocting a haircare line that’s been more of an epic quest than Frodo’s journey to Mordor. “Impressive or just, like, why did it take so long? Either way, it’s finally here—my newest baby, @blakebrownbeauty,” she continued, probably while tossing her fabulous hair over her shoulder.
But wait, why did Blake decide to create her own line when she already had products that worked? Great question! Turns out, creating high-quality haircare that doesn’t cost more than a small island is a little trickier than it sounds. Who knew, right? Blake wanted something that delivered red carpet results without making your wallet cry, so she rolled up her sleeves and got to work. “Highest quality is most expensive? Shocking, I know! But we didn’t stop until we nailed it. (Refer back to those 7 years of blood, sweat, and split ends).”
Oh, and did we mention Blake’s new line smells divine? She wanted scents that could double as high-end perfumes, because why not have your hair smell as good as it looks? Plus, it’s vegan, cruelty-free, and free of all those scary-sounding chemicals like sulfates, silicones, parabens, and synthetic dyes. Basically, it’s the stuff hair dreams are made of. And because Blake has a deep, burning passion for design (who knew?), she made sure the packaging is so stunning you’ll want to give it its own shelf in your bathroom—because beauty products need their own spotlight too.
“Seriously, this was a beast to build, but I couldn’t be prouder of what we’ve created for you,” Blake gushed, probably while throwing confetti in the air.
And now, this magical hair potion is ready to fly the nest! 🥹♥️ Blake Brown Beauty will be launching exclusively at Target on August 4th, with a grand online debut on August 5th at BlakeBrownBeauty.com.
So, grab your wallets, your Target carts, and maybe a fan to blow your hair dramatically, because Blake Lively’s haircare revolution is coming your way! For more info, head over to BlakeBrownBeauty.com. Your hair will thank you!