37-year-old mega-star Beyoncé reportedly STORMED OUT of a meeting with Reebok, citing a lack of diversity in their staff and failure to represent her experience in a proposed partnership.
Beyoncé has signed a partnership with Adidas to produce her ‘Ivy Park’ clothing line, however sports writer Nick DePaula says that many other brands including Reebok wanted to woo the ‘Sweet Dreams’ singer. During an appearance on ESPN’s ‘The Jump,’ DePaula said: “Throughout this process over the last year or two. she had discussed with Under Armour, with Reebok as well, Jordan [at Nike] at one point was interested in maybe partnering with her. She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look, and she kind of took a step back and said, ‘Is this the team that will be working on my product?’”
“Somebody said, ‘Yes,’ and she said, ‘Nobody in this room reflects by background, my skin color and where I’m from and what I want to do.’ So she took a step back and left and then it did not come to terms.” DePaula added: “For her, it really goes beyond that. It’s not just about putting her name on a shoe and here’s the new Adidas Beyoncé 1, or whatever they end up calling it. It’s about having an imprint on the company and an impact in terms of diversity.” Watch below and let us know: DO YOU HATE REEBOK NOW? HOW COULD THEY OFFEND Beyoncé LIKE THAT? TOO RUDE! WILL YOU BOYCOTT ANYTHING REEBOK? LET US KNOW!
— BEYONCÉ LEGION (@BeyLegion) April 5, 2019