38-year-old ‘Partition’ superstar Beyonce is desperately fighting to trademark her daughter’s name, BLUE IVY!
Bey recently filed documents fighting wedding planner Wendy Morales who also runs an event planning business called Blue Ivy, and doesn’t want Beyonce to trademark the name. Beyonce says in her counter-documents: “[Morales’ claim] that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”
The superstar also made it clear that she wants to trademark the name ‘Blue Ivy Carter’ and NOT ‘Blue Ivy.’ Beyonce adds: “the presence of the word ‘CARTER’ ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business.” Beyonce goes on to call her daughter a “cultural icon” and Morales’ company a “small business, with just three regional offices and a handful of employees.” The singer also made sure to mention that Morales’ company had a “weak online presence and poorly subscribed social media accounts.” Beyonce and husband Jay-Z had initially filed a trademark for Blue Ivy in 2012, but they were denied! Let us know: DO YOU THINK BEYONCE HAS EVERY RIGHT TO TRADEMARK THE NAME BLUE IVY CARTER? DO YOU THINK WENDY MORALES HAS A CASE AGAINST BEYONCE??!