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Abercrombie & Fitch Delete All Their Instagrams For Major Rebrand

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abercrombie-fitch

Abercrombie & Fitch are on a quest to rebrand themselves – they’ve already hired a new vice president and creative director of marketing, they’ve introduced a new logo, and even new merchandise!

They’re attempting to steer away from the oversexualized marketing they’re known for. They even seem to be starting afresh on social media.

On Thursday the brand deleted all the Instagram posts but one on their profile @abercrombie. The one post left up reads: “People have a lot to say about us. They think they’ve got us figured out.” See the post in question below and let us know what you think:

What we're thinking…

A photo posted by Abercrombie & Fitch (@abercrombie) on

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