Top Ten Fashion Videos of the Season

In recent years, video has become increasingly popular as a marketing tool for the fashion industry, which makes perfect sense given the highly visual and somewhat attention-sparce nature of this world.

Check out the top ten fashion videos of this fall season as compiled by Fashionista.com in their edition of the Fashion Video Awards:

1) Best Visual Effects: Mulberry

2) Most Creative Storyline: Markus Lupfer

3) Most Pornographic: Mugler

4) Most Interactive: Mary Kate and Ashley Olsen for StyleMint October

5) Most Hipster-y: Alexa Chung for Madewell

6) Most Creepy and Pretty Simultaneously: Vanessa Bruno

7) Most Efficient: YSL

8) Most Hilarious: Agent Provocateur

9) Most Terrifying: Miu Miu “Muta”

10) Video of the Season: Lanvin